I understand the business behind the content.
Building ErgoWrist meant working through the product, packaging, brand, and storefront—not just the posts promoting it.
- Product + packaging
- Brand + storefront
- Direct-response thinking
Organic social + content strategist · DTC operator
Selected work.
I build repeatable TikTok and Instagram content systems that turn audience insight into organic growth and ecommerce revenue.
I love figuring out why something works, how the pieces connect, and how to turn that insight into repeatable growth.
100M+organic views
40M+trust-first format views
10Mviews in one month
$15K+from one creative
Selected brands
Work across wellness, beauty, sleep, and consumer ecommerce.
- Physician’s Choice~$200Mreported annual revenue
Reuters reported approximately $200 million in annual revenue in January 2025, citing sources familiar with the business. This is company scale, not revenue attributed to Jacob.
Reported company revenueReuters · January 2025 ↗ - CloudyMillionsof products sold
Cloudy’s company profile reports millions of products sold to customers in more than 150 countries. No specific reporting period is provided; units sold are not an order count.
Company-reported · checked September 2026Company profile ↗ - ForChics100+units sold in 30 days
Shop displays 100+ sales in the last 30 days for the Hair Growth Oil Spray listing. This is one product on one channel, not total brand orders or revenue.
Product sales · checked September 2026Shop product listing ↗ - Sweet DreamsTrust-ledorganic creative
Featured alongside Physician’s Choice in Jacob’s trust-first content case study. A reliable brand-wide revenue or order total has not been verified.
Portfolio contextExplore the case study ↗ - SeraphinaDTCconsumer ecommerce
Part of Jacob’s selected brand experience in consumer ecommerce. A reliable brand-wide revenue or order total has not been verified.
Portfolio context - Palette6 figuresmonthly recurring revenue
Palette’s developer, Blank Labs, lists six-figure-plus monthly recurring revenue and 300K+ downloads. The page does not specify the revenue currency or reporting period.
Developer-reported · checked September 2026Developer portfolio ↗ - ErgoWrist$10K+sales in one day
Jacob’s case study documents $10,045.90 in sales in a single day. This is a documented daily result, not annual revenue.
Jacob’s documented resultView the sales proof ↗ - Jiyu SkincareSkincareAI Growth
Jiyu Skincare is part of Jacob’s AI Growth work alongside Palette.
Portfolio experienceExplore AI Growth ↗ - BrainMDBrainMDbrain health + supplements
Part of Jacob’s selected brand experience in health and wellness.
Portfolio experienceBrand website ↗
01 Selected work
CASE STUDIES
Start with the result. Open a case study for the strategy, creative decisions, and proof behind it.
01
ErgoWrist
DTC
0 → 10.6K followers · $10K+ dayCreated the physical product, packaging, brand, store, organic system, and audience from the ground up.View case study ↗
Physician’s Choice + Sweet Dreams
Organic Growth
40M+ views · $15K+ from one creativeEngineered a trust-first format using customer language, differentiated proof, psychology, and low-pressure CTAs.View case study ↗
Palette + Jiyu Skincare
AI Growth
Videos reaching hundreds of thousandsRe-engineered proven formats with AI, confidence-led audience insight, and inspirational storytelling.View case study ↗02 End-to-end experience
From the first idea to the sale.
Hands-on experience across the product, the creative, and the system that connects them.
I turn audience insight into creative.
Customer language, objections, and proof shape the hook, the story, and the format. AI expands what I can make without replacing the strategy.
- Audience research
- Organic + paid creative
- AI-assisted production
I connect creative decisions to results.
I read retention, audience response, and conversion signals, then use what works to build repeatable content systems.
- Creative testing
- Performance analysis
- Repeatable content systems
03 About
I think like a creator, strategist, and ecommerce operator.
I connect audience psychology, creative testing, analytics, and direct-response thinking to build repeatable momentum for DTC brands.
Many of my strongest ideas came from sharing perspectives and building on other people's expertise. Working across brands and teams taught me to explain systems clearly, listen well, and turn discussion into action.
Organic socialCreative strategyDTCPaid creativeAnalyticsTeam collaboration
Organic social · Content strategy · Ecommerce