Visual demonstration communicates value faster than explanation.
← Selected work
01 Featured case study
I built ErgoWrist from idea to product—and grew the audience around it.
I developed the physical product, coordinated manufacturing, built the brand and storefront, and created the organic system that took it to market.
24.7×follower growth429 → 10.6K
3.4Mviews in 28 daysorganic
3.26%store conversion424 sessions
$10K+sales in one day$10,045.90
02 Winning creative
The product demonstration that reached 3.4 million views.
The physical product made the value immediately understandable. Viewers could see the shape, connect it to the pain point, and understand the mechanism before the explanation finished.
Change hooks while preserving the product mechanism.
Attention moved into profile and follower growth.
Keep the mechanism. Expand the hooks.
03 How it grew
Build → Grow → Convert
01 · Build
I made the product before I marketed it.
I took ErgoWrist from product concept through design, manufacturing coordination, packaging, inserts, brand, and storefront. Understanding the mechanism firsthand made the later creative specific and demonstrable.
0 → 1physical product
End to endproduct + brand
04 Takeaway
Views mattered because they moved the entire funnel.
The strongest creative made the product mechanism and pain point instantly clear, then carried that attention into audience growth and commerce.
What I'd do next
- Build creator variations around the validated pain-point hooks.
- Use organic winners as inputs for paid creative testing.
- Segment messaging around distinct ergonomic use cases.