The app analyzed color. I marketed the confidence behind it.
The strategy, format experiments, and results below document my work for Palette.
AI Growth in skincare.
My AI Growth experience also includes Jiyu Skincare, extending this area of my work into beauty.
01 Audience psychology
Turn a feature into an emotional outcome.
02 Format experiment
Direct explained the product. Storytelling made people want the result.
Format ADirect
Your best colors→Look better→Try Palette
Clear, but expected.
The first direction marketed the utility directly: learn which colors flatter you and improve how you look.
Format B · WinnerInspirational
Real struggleColor discoveryAchievable transformation
Emotion made the benefit tangible.
I used real brand stories and AI-assisted imagery to show a compelling, achievable transformation.
Winning directionTransformation-led stories100K+ view winners
03 AI-assisted system
Find pattern → build with AI → test + scale.
Find the pattern
Isolate the emotional structure beneath a proven viral format.
Build with AI
Use AI to accelerate imagery and story development without outsourcing the audience insight.
Test + scale
Read the response, keep the winning emotional rule, and vary the story and hook.